Founder · Market category architect

I build products that rewrite markets.

I don't optimize demand — I shift the curve. For 20 years I've built marketmakers: products the market organizes itself around. And I'm the living case study of my own book.

I'm a founder and market-category architect. I help founders turn ideas into products worth building — and products into businesses worth scaling. I don't just advise. I co-build.

My ISP-discovery service, connect.net.ua, is literal category creation: “coverage as a polygon, not an address.” #1 in its niche in Ukraine. What I write about in the book, I've already done in practice.

Marketmakers are the real moneymakers.

Artem Bilodid
20+
years building products and teams
$10M+
raised (Intel Capital + Icon PE)
#1
in Ukraine: Wireless Broadband, 4G/WiMAX
Flagship projects

Not a wall of logos — stories of category creation.

Curated cases where something on the market actually shifted. From category leader connect.net.ua to my own book and brand.

Timeline

Over 25 years in motion.

From assembling PCs to order — to category leadership, public-sector projects and my own book.

1999
First business
Assembled custom PCs for acquaintances — spec, parts and build to order.
2008
Founded a company
From freelancing to a structured business with its own legal entity.
2012
ISP discovery by address
Built a service that matches a provider to a client's exact address. Now the category leader in Ukraine — connect.net.ua.
2017
Teaching at PRJCTR
Authored and taught “Coding Basics for Marketers”.
2021
E-Governance Academy for MinDigital
Advised a working group on Ukraine's national address registry under the European INSPIRE standard.
2026
Writing the book “Marketmakers”
A framework for building products that reformat markets — 25 years of practice distilled into one system.
Cover of the book “Marketmakers”
Book

Marketmakers

Design a product that reformats its market.

A strategic framework for founders who shift the unit of measurement instead of fighting for share under old rules. I'm writing it now — early chapters and fresh thinking go out in the Telegram channel.

Book site → Telegram channel →
Separately — partnership

Not hiring an employee. Looking for an operating cofounder.

There's a business with 15 years of depth: +49% over 12 months, revenue over ₴8.8M. I'm looking for an AI-native Growth Operator to build the engine that executes the vision. The product — “Booking for internet”, a ~8M-subscriber market where we hold single-digit percent. The goal: 10%+, then Europe.

15 yrs
depth in market
+49%
over 12 months
₴8.8 M
revenue / year
₴1.4 M
peak / month

Format: start as a pilot → partnership with a share of revenue / profit / project, possible co-invest. Compensation at full involvement — from a few to tens of thousands $/month. First step — a 60-minute call.

Message on Telegram → WhatsApp
Testimonials

What people who worked alongside me say.

Real testimonials from different contexts — from public-sector projects to private consulting.

“A gifted communicator — Artem actively listens and collaborates to find solutions. Where others dismiss ideas as expensive, he offered a creative way to test the market with no upfront investment.”

Olga Kucheriavchuk Olga Kucheriavchuk
Private consulting

“Artem played a valuable role in a governmental address-registry project built on the INSPIRE standard. His expertise in API development, register architecture and database structures was instrumental.”

Oleg Burba Oleg Burba
E-Governance Academy · address registry for MinDigital

“Artem automated my internal business system and set up data parsing. Everything works as it should — thank you for the wonderful work.”

Nataliia Velkova Nataliia Velkova
Business automation

“Artem grew fast — from sales specialist to Commercial Director in three years. His leadership tripled the customer base within 14 months.”

Sergii Makarevich Sergii Makarevich
Alternet
My entrepreneurial culture

The principles you'll recognize your own by.

Not abstractions — how I actually work, decide and build collaboration.

I create products not just to earn, but to improve the market. My provider-matching service is a marketmaker: it cuts chaos, makes the market more transparent and connects people and ISPs more efficiently.
A simple decision chain, high speed, minimum bullshit. Less politics — more meaning, action and ownership. I dislike micromanagement and rituals without value. My style is mentor-like: I set direction, priorities and the frame.
I trust by default. I expect common sense, initiative and autonomy. Better to ship fast, look at the numbers and adjust than to polish in theory. “Good enough” means better than before — and verifiable by a metric.
Punctuality. Initiative. Keeping agreements. Focus on results, not imitation of process. Creativity in how goals are reached. Written culture, clarity of thought, honesty without excess diplomacy.
I favor self-balancing models: a share of results, growth bonuses, transparent KPIs. I keep agreements and pay for work done. That's the baseline.
Being late without warning. Passivity. Shifting responsibility. Manipulation. Unethical niches — online casinos, piracy or grey schemes.
A team plays differently when it keeps score. Strong people don't need fine-grained control. The best products are born where there's freedom, ownership, fast experiments and real impact.
Contact

Want to play a stronger game?

Partnership, the book, or just a strong idea — write two sentences on who you are and what caught your attention.

Message on Telegram → WhatsApp